How Brands Need to Enhance Their Omnichannel Messaging | Industry Insights | All MKC Content | ANA

How Brands Need to Enhance Their Omnichannel Messaging

For years, marketers have recognized the need to eliminate the destructive competition between their online and offline sales teams. But just because retailers have largely stopped pitting teams with separate P&Ls against each other to drive revenues doesn’t mean brands have realized ways to synthesize their omnichannel messaging and strategy.