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AI Adoption In Marketing — The Game Changer You Can’t Afford to Ignore
Event Recaps May 14, 2024Knotch surveyed over 200 marketing professionals in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations. Andrea Salerno, Director of Content and Community at Knotch, discussed the research findings.
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Be the Ad You Want to See in the World with Full Spectrum: Guidelines for Responsible Cannabis Advertising
Event Recaps May 9, 2024Learn more about how to advertise in the highly regulated sector through case studies, best practices, how-to checklists, and the Cannabis Media Council's own exemplary success of their CLIO-Award winning consumer PSA campaign, I'm High Right Now.
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360° Insight: Elevating Year-End Success with Agile Fundraising and Marketing Strategies
Event Recaps May 9, 2024Jeffery Owens, Direct of Marketing for the Salvation Army, Western Territory, shared how his team and organization are planning for the 2024 end of year fundraising and the longer term during significant social change and disruption.
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A Pulse Moment in NYC: A Look into Citizens Activation Strategy as Official Bank of the 2023 TCS NYC Marathon
Event Recaps May 9, 2024Looking to authentically connect with New Yorkers using sponsorships, in 2023 Citizens became the official bank of the TCS New York City Marathon. Citizens strategically executed a week-long activation and takeover around NYC’s most iconic event that engaged customers, colleagues, runners, and NYC communities.
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Building Brand Universes with Giant Spoon and Reddit
Event Recaps May 9, 2024Learn how Giant Spoon has transformed Reddit’s digital product into a physical experience tailored for audiences at tentpole events including CES, SXSW, the Cannes Lions International Festival of Creativity, and more.
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Atlanta Is Built for Business
Event Recaps May 8, 2024Hear how Atlanta and the Southeast region have grown exponentially as a center of innovation, culture, and diversity. Alex Gonzalez talked about the B2B alliances and partnerships that are key to attracting emerging industries and growing the talent base of the future.
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Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity
Event Recaps May 8, 2024An ANA study predicts that of the $88 billion spent on the open web almost $22 billion is wasted. This session digs into the study, which highlights several key issues and provides actionable recommendations for B2B marketers to tackle the challenge of media waste.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Event Recaps May 8, 2024Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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Modernizing Talent and Driving Growth with the ANA Marketing Capabilities Framework
Event Recaps May 8, 2024Douwe Bergsma, CMO of Piedmont, delivered the opening remarks of the May 2024 ANA Business Marketing Half-Day Conference and discussed the next steps for brands using the ANA Marketing Capabilities Framework.
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Client First: Redefining Media Purchasing
Event Recaps May 8, 2024In this session, Jared Belsky and Yogi Jashnani unraveled their innovative approach to media buying, which has significant advantages including enhanced transparency, improved client-publisher relations, and a shift towards more client-beneficial media strategies.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Event Recaps May 8, 2024In this session, Bloomberg's Chinwe Obinani discussed the importance of proactive relationship management and provided a reminder that strong communication with marketing will position procurement and sourcing as necessary partners to the entire organization.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Event Recaps May 7, 2024In 2023, Dell and WPP embarked on a journey to modernize their longstanding but outdated agreement. This session outlined what the process was to complete this, what was achieved and what key lessons were learned along the way.
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The Wall Street Perspective on Media Technology
Event Recaps May 7, 2024Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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Gaining Programmatic Control: How a New Approach to Auditing Can Drive Digital Transformation and Reinforce Media as a Lever for Growth
Event Recaps May 7, 2024In this session, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
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Convention Busters: Disrupting Procurement Myths
Event Recaps May 7, 2024This session challenged prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.
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Advertising Operations and Procurement, United Together
Event Recaps May 7, 2024Learn how Julia Fedor with United Airlines takes partnership with procurement to the next level by integrating her colleagues into the campaign process, including production shoots and business unit showcases, to strengthen relationships, build trust, and grow their industry knowledge.
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Untangling Recent Privacy Updates for Marketers
Event Recaps May 7, 2024The new landscape of privacy is filled with ever-changing technological twists and hidden compliance pitfalls. Marketers must focus on conflicting laws regarding sensitive personal information, dealing with data brokers and assessing vendors with whom they work. Cut through the noise in this session from Davis+Gilbert and SafeGuard Privacy.
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What the Ad Industry Needs to Know about Quebec's Bill 96
Event Recaps May 7, 2024In this session, Melissa Tehrani dives into the unique legal terrain of Quebec's Bill 96. She uncovers the key provisions of Quebec’s amended French language laws that apply to the advertising space and provides valuable insight into its impact on U.S. companies conducting business in Quebec.
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Opening Remarks of the 2024 ANA Advertising Financial Management Conference
Event Recaps May 6, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Advertising Financial Management Conference.
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The Case for Bringing Production Inside
Event Recaps May 6, 2024This session explained the business case for bringing production in-house, the process of building world-class production capability within the business, how Bayer and OLIVER work with Bayer’s roster of external AORs, and the scale, quality, and savings achieved.
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