ANA | Association of National Advertisers

ANA is the only trade organization exclusively for client-side marketers providing indispensable business insights, extensive collaboration opportunities and strong industry advocacy.

Upcoming Events

Eastern Region Brand Building Workshop
Tuesday, December 9, 2008 - New York

ANA Sustainability and Green Marketing
Thursday, December 18, 2008 - Presented By Jim Holbrook

2009 ANA TV & Everything Video Forum
Thursday, February 12, 2009 - New York

2009 Advertising Law & Business Affairs Conference
Tuesday, March 10, 2009 - New York

Eastern Region Brand Building Workshop
Tuesday, March 24, 2009 - New York

Central Region Brand Building Workshop
Thursday, April 16, 2009 - Minneapolis

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Join the ANA Today

ANA Membership is available at a corporate level for all client-side marketers. We welcome the opportunity to discuss how the ANA helps member organizations meet the challenges of today's marketplace.

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ANA Community

Become an ANA fan on Facebook. Join the ANA Maestros Group on LinkedIn. Download ready-to-steal ANA insights slides on Slideshare & Flickr. Get involved with one of the Marketing & Media Committees.

Read all about the 2008 ANA Annual Conference - Masters of Marketing

Visit theadvertisermagazine.com for this year's conference recap.

10th Annual Family Entertainment Awards

The ANA Alliance for Family Entertainment will air the tenth Annual Family Entertainment Awards as a one-hour special this Friday, December 12, at 9 p.m. ET/PT on The CW Network. For more information on the ANA Alliance for Family Entertainment, visit www.ana.net/ffpf.

Multicultural Marketing Programs Continue To Grow But Marketers Cite Frustration

A new ANA study indicates that Multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance, but marketers feel stymied by a lack of funding, lukewarm executive support and inadequate metrics.

Read the preliminary results.

Real Marketing Insight

Visit the source for news and information from ANA committees, conferences, forums, The Advertiser magazine, and more.

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Tough Economic Climate Demands an Increase in Marketing Accountability

With increased pressure for performance across the enterprise, accountability of marketing has been more important than ever before. The fifth annual ANA/MMA Marketing Accountability study, conducted in June 2008 reveals that marketers, in order to increase brand awareness and drive sales, are still struggling to create accountability programs that effectively measure the impact of marketing efforts.

Members: Read the Path to Marketing Accountability white paper
Guests: Read the top-level report

November 25	ANA Urges FCC to Reject Onerous New Rules for Product Placement
November 19	McDonald's, Blue Shield of California, Dentyne Win Multicultural Excellence Awards-Portada Magazine
November 18	Press Release: ANA Announces 2008 Multicultural Excellence Award Winners
November 13	Press Release: Multicultural Marketing Programs Continue To Grow But Marketers Cite Frustration According To ANA Study
November 12	The ANA Alliance for Family Entertainment(sm) Announces the 2008 Family Entertainment Awards - IT News Online
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