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Search returned: 285 document(s).
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The Acceleration of Principal Media
Research Reports May 14, 2024Principal media has been getting increased attention, and marketers need to be aware and knowledgeable. This report provides detailed guidelines around areas including the importance of the client/agency contract, the approval process, and auditing.
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Marketers' Relationship with Social Media? It's Complicated
B2C April 26, 2024While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.
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Optimizing Your Programmatic Media Investments — SAVE BIG!
Webinar Rewinds April 11, 2024An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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How Pharma Brands Can Augment Linear TV Advertising to Drive Growth
Knowledge Partners March 19, 2024Live TV and sports platform Fubo shared how pharma advertisers can add cable streaming services to their campaign mix to drive awareness and engagement.
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Advertising as a Service to the Consumer
Event Recaps March 19, 2024Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.
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Advertising as a Service to the Consumer
Conference Highlights March 19, 2024A brand's most important KP is providing customers with the best media experience.
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Advertising as a Service to the Consumer
Conference Session Videos March 19, 2024In this video, Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.
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How Marketing Agencies Can Ensure "Zoom Fidelity" with Media
Industry Insights March 14, 2024If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?
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Unleashing Strategic Potential for Mid-Level Agencies
Industry Insights March 13, 2024One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.
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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Knowledge Partners March 12, 2024This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
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Meet the SSPs: Virtual Supplier Showcase
Conference Session Videos March 7, 2024The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.
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Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer
Knowledge Partners March 6, 2024Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?
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2024 Advertising Outlook Report
Knowledge Partners March 5, 2024Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.
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How Brands Can Capture Attention in 2024
Partner Content February 29, 2024While using data to optimize ad buys for linear and digital TV grows increasingly important for marketers in 2024, so does crafting a message that wins audience attention.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Event Recaps February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Conference Session Videos February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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ANA’s Second Annual Member Survey on Retail Media Networks: Key Findings and Take-Aways
Conference Session Videos February 22, 2024To stay ahead of trends in retail media networks (RMNs), the ANA surveyed its members in 2022 to gauge usage, attitudes, and intentions, resulting in one of the ANA’s most downloaded reports ever. With Round Two nearing completion, John Paquin provided an overview of trends in this important area.
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Four Things to Know About Programmatic Advertising
Knowledge Partners February 14, 2024In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.
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Programmatic Buying: Where Do We Go From Here?
Industry Insights February 9, 2024With the promise of greater efficiencies, better targeting, and improved effectiveness programmatic buying has yet to deliver on those aims. To the contrary, a multi-layered, often opaque supply chain, increased intermediary fees, lack of measurement standardization, and persistent fraud have negatively impacted advertisers’ investments in this area.
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How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy
Knowledge Partners February 5, 2024As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities.
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