Search Results for All Content (access may be restricted)
Search returned: 124 document(s).
-
The Acceleration of Principal Media
Research Reports May 14, 2024Principal media has been getting increased attention, and marketers need to be aware and knowledgeable. This report provides detailed guidelines around areas including the importance of the client/agency contract, the approval process, and auditing.
view -
Decoding Compensation Models and Implementing the Right Model
Research Reports April 11, 2024This executive-level guide is a joint initiative from the ANA and the 4A’s that outlines commonly used compensation models and provides foundational knowledge, definitions, best practices, and analysis of the pros and cons for each model.
view -
ANA Collection of Summary Reports on Artificial Intelligence
Research Reports April 10, 2024The ANA presents a collection of 18 AI research reports that most closely align with the interests of marketers, summarized with key takeaways.
view -
2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights
Research Reports March 27, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.
view -
ANA Response Rate Report, 2023
Research Reports February 22, 2024The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
view -
A Diversity Report for the Advertising/Marketing Industry (2023)
Research Reports February 15, 2024This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
view -
AI Use Case Compendium for Marketing
Research Reports February 8, 2024To help you make the most of AI for your marketing programs, we've compiled a compendium of practical use cases and real-world examples.
view -
ANA Diversity Report: Compendium of Historical Member Case Studies
Research Reports February 6, 2024Throughout the years, ANA’s Diversity Report for the Advertising/Marketing Industry has included compelling case studies from ANA Members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority and putting actions behind their words.
view -
ANA In-House Agency Fact Book — 2024
Research Reports January 23, 2024The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.
view -
ANA Programmatic Benchmark Survey
Research Reports January 4, 2024To provide quantitative insight on key topics covered in an ANA report on programmatic media supply chain transparency, a survey was sent to ANA client-side members who have responsibilities for media management. This report details those findings.
view -
Generative AI in Creative and Content Generation
Research Reports December 8, 2023Generative AI is revolutionizing brand marketing by enhancing creativity and streamlining campaign development. This report discusses both the opportunities and some of the early concerns.
view -
ANA Programmatic Media Supply Chain Transparency Study: Complete Report
Research Reports December 5, 2023The ANA Programmatic Media Supply Chain Transparency Study delves deep into the dynamic world of open web programmatic advertising, with a keen focus on a pivotal issue: transparency.
view -
Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
Research Reports November 14, 2023The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
view -
Influencer Pay Equity Guide
Research Reports November 13, 2023Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
view -
ANA AI Glossary
Research Reports October 19, 2023ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.
view -
Tapping Into the Power of Generative AI for Strategic Marketing Transformation
Research Reports September 8, 2023The introduction of generative AI is poised to reshape industries, especially marketing. This ANA guide offers insights, applications, and steps for leveraging generative AI with your marketing strategies.
view -
Guidelines for Getting Started When Investing with Diverse Media Companies
Research Reports September 6, 2023The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.
view -
ANA Programmatic Media Supply Chain Transparency Study
Research Reports August 3, 2023The ANA teamed with risk advisory firm Kroll to field a study with the goal of illuminating, clarifying, and demystifying the U.S-based programmatic supply chain.
view -
ANA/4A’s Cost of the Pitch
Research Reports July 18, 2023Agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Research from the ANA and 4As identified a significant cost to the client when they run a review as well, as it is a time-consuming and resource-intensive process.
view -
ANA Programmatic Media Supply Chain Transparency Study — Kroll Report
Research Reports June 20, 2023Kroll served as the investigative/qualitative research partner for ANA's study focused on open web programmatic advertising. Insights from Kroll have been integrated into the “First Look” report, and the full report from Kroll will be available soon.
view