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Building a Better Sports Sponsorship with DoorDash and Hilton
Conference Session Videos May 1, 2024Discover the pivotal strategies that brands like DoorDash are employing in 2024 to not only maximize their sponsorship investments but also to cultivate enduring connections with their audiences. Marketing experts discussed the art of leveraging sports sponsorships to build widespread brand loyalty and love.
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Virtual Diversity Fair: Black-Owned Media Companies
Conference Session Videos April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Session Videos April 10, 2024In this video, learn how a 118-year-old startup, known for crafting iconic brands like Pop-Tarts, Pringles, and Cheez-It, is transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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A Panel Discussion on Combating Inherent Biases in AI
Conference Session Videos April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. In this video, Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Conference Session Videos April 10, 2024In this video, Joe Rivas, head of Brand, Creative and Content at IBM, discussed how IBM is reinventing work for its clients, and own marketing transformation.
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The State of AI for Marketing and Business
Conference Session Videos April 10, 2024AI is creating boundless opportunities while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. In this video, explore what's possible with Paul Roetzer, a leading AI author, entrepreneur, and speaker. Learn what matters now to businesses, and consider what may come next.
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Just Because You Can, Doesn’t Mean You Should
Conference Session Videos April 10, 2024From government halls to business boardrooms, learn how artificial intelligence is creating conversations in privacy, legal, and marketing practices.
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A Brief Look at the State of Our Industry and AI’s Emerging Role Within It
Conference Session Videos April 9, 2024In this video, ANA CEO Bob Liodice discussed the impact of AI on the marketing industry.
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Transforming Transformation with Gen AI
Conference Session Videos April 9, 2024In this video, Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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Personalized: Customer Strategy in the Age of AI
Conference Session Videos April 9, 2024In this video, Jon Francis, chief data and analytics officer at General Motors, and Mark Abraham, senior partner and global leader of BCG's Personalization business, shared their latest thinking on the topic of personalization.
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The Power of AI for Customer Experience
Conference Session Videos April 9, 2024In this video, H&R Block's Jill Cress shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block's customers led to the launch of its first-ever AI offering, AI Tax Assist.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos April 9, 2024In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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Human Centered AI — Lessons from an Ally AI Experiment
Conference Session Videos April 9, 2024In this video, learn how Ally Financial embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Session Videos April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. In this video, ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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Leveraging Gen AI to Enhance and Accelerate Customer Experience
Conference Session Videos April 9, 2024In this video, TripAdvisor's Christine Maguire and UpperRight's Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
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A Framework for the Validation and Prioritization of AI Use Cases
Conference Session Videos April 8, 2024In this video from the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.
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Crawl, Walk, Run, Fly! Navigating Your AI Journey
Conference Session Videos April 8, 2024Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. In this video, SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Session Videos March 20, 2024Media is the largest marketing investment for many companies. In this video, Kimberly-Clark' Stacie Medley shared practical strategies to stimulate organizational change and renewed alignment in the ever-evolving media landscape.
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Making Media Sustainability a Priority
Conference Session Videos March 20, 2024In this video, speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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How AI is Set to Transform Technology, Business, and the Investing Landscapes
Conference Session Videos March 20, 2024In this video, Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.
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