Data, Technology, and Measurement

Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.

Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.

The ANA’s Approach

As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Strategically develop and lead marketers' new measurement agenda to build progressive systems for data- and insights-driven decisioning.

Make today’s investments in digital and data technology more effective tomorrow.

Steward responsible marketing while balancing the need for strong, accountable action.

Industry Insights

Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling

by Brian Radin, 3 hours ago

As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce.

Knowledge Partners

The Role of Customer Analytics Throughout the Value Chain: Applying Customer-centric Thinking to Fuel Growth

3 days ago

This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.

Marketing News Quiz

Marketing News Quiz for May 11, 2024

by Autumn Miller, 4 days ago

In this week's marketing news quiz: sustainable laundry detergent, the ongoing TikTok legal battle, updated Amazon Prime Video ad formats, and more.

Industry Conferences

October 21st	2024 ANA Masters of Marketing Conference Orlando, FL
November 11th	2024 ANA Masters of Advertising Law Conference Scottsdale, AZ

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

May 30th	Unlocking Opportunity in the Evolving Television Landscape (In-Person Only) New York, NY
June 11th	ANA Nonprofit Growth Summit: Impact through Data-Driven Excellence in Fundraising and Marketing! New York, NY
September 12th	Social Responsibility in Marketing hosted by Georgetown University (In-Person Only) Washington, DC

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Webinars

June 6th	Retail Reinvention: Leveraging Consumer Purchase Data for Market and Media Mastery 30 Minutes
June 13th	The Power of Unified Data in a Chaotic Marketing World 60 Minutes
June 20th	Building a Comprehensive Marketing Data Lake for Analytical and Executional Use Cases 60 Minutes

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.