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Search returned: 269 document(s).

  • Meet the SSPs: Virtual Supplier Showcase

    Conference Session Videos   March 7, 2024  

    The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.

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  • A CMO’s Agency Wake-Up Call

    Knowledge Partners   March 6, 2024  

    This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.

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  • Agency Management Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

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  • Lessons to Maximize Your Agency and Partner Relationship

    Event Recaps   February 13, 2024  

    Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.

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  • Agency Searches and Reviews: What Type of Consultant Is Right for You?

    Industry Insights   January 26, 2024  

    There are many valuable consulting specialties. Regarding agency searches or reviews, a pitch consultant and an agency search or review consultant provide valuable yet distinct services from one another at different budget levels.

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  • Firing Your Agency Checklist

    Tools   January 22, 2024  

    Use this checklist to help you take a systematic approach to firing your agency.

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  • Firing Your Agency Cheat Sheet

    Tools   January 22, 2024  

    Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.

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  • Firing Your Agency Quick Win Package

    Quick Wins   January 22, 2024  

    ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.

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  • Online Community Vendor Matrix

    Tools   January 21, 2024  

    Use this matrix to obtain information about key vendors that can help you build your online community.

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  • Demand Generation Solutions Matrix

    Tools   January 21, 2024  

    Use this matrix to obtain info about key Demand Generation technology vendors.

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  • Mobile Marketing Solution Study

    Tools   January 21, 2024  

    Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space.

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  • Public Relations Solution Study

    Tools   January 21, 2024  

    Our Public Relations Solution Study highlights insights, the landscape, and the vendors associated with the PR space.

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  • Video Marketing Solution Study

    Tools   January 21, 2024  

    Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

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  • CPQ Vendor Evaluation Matrix

    Tools   January 21, 2024  

    We created the Configure, Price, Quote (CPQ) Vendor Evaluation Matrix to help you compare potential CPQ solutions.

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  • Mobile Application Development System RFP

    Tools   January 21, 2024  

    Use this tool to help you design a Request for Proposal (RFP) for a Mobile Application Development System.

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  • Mobile Application Development Vendor Evaluation

    Tools   January 21, 2024  

    We created the Mobile Application Development Vendor Evaluation to help you compare potential Mobile Application Development solutions.

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  • Mobile Content Development System RFP

    Tools   January 21, 2024  

    Use this tool to help you design an RFP for a Mobile Content Development System.

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  • Mobile Content Development Vendor Evaluation

    Tools   January 21, 2024  

    Use this evaluation to compare Mobile Content Development vendor solutions based on your requirements.

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  • Public Relations System RFP Template

    Tools   January 21, 2024  

    Use this tool to help you design an RFP for a Public Relations system.

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  • Public Relations System Vendor Evaluation

    Tools   January 21, 2024  

    Use this evaluation to compare Public Relations vendor solutions based on your requirements.

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